City Food Tours, Philadelphia
The Problem
Insights
Big Idea
City Food Tours was struggling to bring in new foodies after the COVID shutdown, and they wanted to increase engagement to give their brand a more personable feel. They had been wanting to start a blog for some time but did not have a writer to get things rolling, which is where I came in. I also drafted a promotional email and slogans for later use for their upcoming Mother's/Father's Day campaign.
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City Food Tours wanted to write blog posts that offered locals and tourists a deep dive into all things Philadelphia.
Because these were written while COVID numbers were high but restrictions were relaxed, it was important to me to write an article about outdoor dining options in the city without focusing on the pandemic.
Vegan food is gaining popularity by the day and non-vegans are looking for easy, delicious options to try.
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Explore the new era of Philadelphia dining.
