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California Almonds
The Problem
Insights
Big Idea
The health benefits of almonds are infinite, but mostly unknown by consumers. CA Almonds wanted to reach a younger audience and increase sales while informing new and current almond lovers about the health benefits of almonds.
Almonds are a brain food; they help improve memory and repair brain cells.
They are an accessible, affordable, sustainable snack, which is exactly what younger generations look for.
Young people are feeling drained from the impact of the pandemic. Their brains are fried and energy is at an all-time low.
CA Almonds feed your brain.
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