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California Almonds
The Problem
Insights
Big Idea
The health benefits of almonds are infinite, but mostly unknown by consumers. CA Almonds wanted to reach a younger audience and increase sales while informing new and current almond lovers about the health benefits of almonds.
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Almonds are a brain food; they help improve memory and repair brain cells.
They are an accessible, affordable, sustainable snack, which is exactly what younger generations look for. ​
Young people are feeling drained from the impact of the pandemic. Their brains are fried and energy is at an all-time low.
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CA Almonds feed your brain.
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