Salon on Main
The Problem
Insights
Big Idea
Salon on Main had a general lack of consistency or strategy when it came to social media, mainly Instagram. I was hired because of my advertising degree to provide insight and action on how to improve their Instagram presence.
Upon studying our account's insights, I determined that our target demographic is women aged 25-50. Although this is a large age range, the majority of our followers rave over our trend reels and big transformation posts, so we shifted our focus to trending sounds and post styles in the industry. While much of the content is created by the stylists themselves, I support them with strategy, trends, editing, and copy.
Much of the problem was also a lack of content and engagement from the stylists within the salon, so I had the opportunity to create posts and caption copy for multiple stylists, as well as engage with their followers on their stylist accounts.
Social media is ever evolving, so constant research, engagement, and revamping is essential for consistent growth. The views are where the trends are.
Instagram Reels
Caption: I saw the Salon on Main girls wearing shackets, so I bought a shacket. 💅🏼
20% off today and tomorrow, additional colors available ✨💗 (+ relevant hashtags)
Instagram Reels
Caption: Spring is finally here to stay 🌞 which means high ponytails and topknots, days in the sun, and lots of blondies! Save your hair from summer damage with Pureology Superfoods Deep Treatment Mask, now on promo at the salon! Stop in for a $25 treatment (head massage and all 😌) with any stylist and take the remainder of the bottle home with you! This treatment restores and strengthens damaged hair, leaving it healthy, soft, and shiny for summer! ✨🤍💙 (+ relevant hashtags)
TikTok
Caption:…is a work of art 💟 (+ relevant hashtags)
