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The problem?
Burnett's Vodka does not currently have the best reputation. They are thought of as the cheap, low level liquor and lack brand loyalty.
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Insights
Burnett's is an affordable, accessible vodka, which makes it the perfect choice for college students.
Vodka can be the base of a great cocktail, but it deserves more credit than just that. It can be used for cleaning surfaces, injuries, and more, and while many college students do not have quality cleaning supplies or a first aid kit, most of them do have a bottle of vodka.
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Big Idea
Burnett's Vodka can handle any mess.
Burnett's Vodka
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